overview
Advanced Micro Devices (AMD) is the high-performance and adaptive computing leader, powering the products and services that help solve the world's most important challenges.
The AMD Digital Marketing Team partnered with Andi Vopalensky Morales, a Boundless Brand Consultant, to create the first-ever AMD Fan Store.
strategy & goals
Boundless collaborated to ideate several products — including T-shirts, hats, and hoodies — to gauge fan interest. Over time, the Fan Store evolved to include, client gifts, gaming chairs, and AMD/Mercedes AMG Formula 1 sponsorship items.
Today, the Fan Store contains more than 50 different products. Top products include:
- Shirts and apparel in women's, men's, unisex, and youth sizes
- AMD/Mercedes AMG Formula 1 merchandise
- Custom trucker hats and racing caps
- Dog tags
- Custom socks
- Custom gaming chairs
results
AMD is excited to see its fans repping its branded merchandise and to provide trending and new fan gear regularly that aligns with the company's culture of excellence.
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