overview
Identity fraud protection might sound a bit boring, but Persona’s branding is anything but. While most companies simply have a logo and a tagline, Persona’s design and marketing departments fleshed out an array of characters—including good guys and villains—for their campaigns.
Persona already had a strong brand and big ideas. All they needed was a little help with sourcing and implementation. They tapped Boundless Brand Consultant Savanah Alpert to create event-specific promo designed to delight attendees at a range of events throughout the year.
strategy & goals
Some brands streamline their promo by placing huge orders for all events for the next six months. But Persona wanted to do very specific, relevant promo for each event, taking a different approach every time and spreading out their budget for each event. Sure, that required more creativity and hard work, but they knew it was key to engaging their audience.
Persona knew what they wanted, but they were happy to spitball ideas with Boundless to get the ball rolling. Persona and Boundless collaborated on custom puzzles, a custom magnet set with their “fraudster” characters on each side, and custom playing cards. Boundless even has a customized “Guess Who?” game featuring Persona’s fraudster characters in the works.
Persona also wanted to choose eco-friendly options whenever possible. Boundless worked to source products made from recycled materials and even found a manufacturer who could create sustainable socks.
Persona also took time to select their products, order samples, and see them in person before committing to a big order. This ensures quality and keeps promo out of the landfill by ensuring Persona’s audience receives quality items they wouldn’t throw away. And that’s a win for both the Persona brand and sustainability!
results
Persona was thrilled with the quality and charm of the products Boundless sourced. Budgeting resources for promo, hiring an internal creative team, and having a clear brand direction made Persona’s Boundless partnership strong and creative. Today, Boundless continues to work together with Persona on event marketing promo, delighting audiences in a traditionally less-than-exciting space with out-there ideas that engage.
conclusion
Persona’s campaign is a great example of branding products with purpose™ through unique, creative, and sustainable products. Who says you can’t have it all?
Boundless finds Persona’s creativity and eagerness to think outside the box infectious. When you have the right support behind you, whether with a creative partner like Boundless or your own internal art team, the world is your oyster.
