As a brand, you’re already an expert at what you do. While there’s always room for improvement, you sell a solid product or service that solves real problems—but so do your competitors. While it’s possible to compete on product features, pricing, and service, immersive experiences set apart memorable brands. In fact, 80% of consumers say they’re more likely to buy from brands that offer personalized, engaging experiences.
In an age of digital-first marketing, nothing’s more important than building an immersive customer experience. Whether through augmented reality goggles or tech-enabled in-person events, experience is a must-have differentiator.
It might sound like a woo-woo fad, but immersive brand experiences make the difference between marketing success and failure. Learn why brand immersion is so important and follow our expert strategies for designing immersive brand experiences for your customers.
Have you ever wondered why chatting with some brands feels like talking to a best friend, while others are just names in the wind? That’s the secret power of brand immersion. Investing in immersive marketing experiences comes with so many benefits, including:
Creating an immersive audience experience takes more effort, but these benefits are too good to pass up. If you want audience engagement, loyalty, and a future-proof marketing strategy, immersive experiences are key.
If immersive experiences were easy, more brands would do them. However, all it takes is a sprinkle of creativity and strategy to pull off a stunning experience that stays with your audience for years. Follow these tips to set your brand apart with the power of immersive brand experiences.
Step into the shoes, or rather, the headsets of your customers with virtual reality (VR) and augmented reality (AR). It's like giving them a magic wand to experience your brand in a whole new dimension. Imagine shopping with AR that lets customers try products in their own space, or VR adventures that transport them to worlds crafted from your brand’s imagination. It’s not just about looking; it's about living the brand story, one virtual step at a time.
We live in an era where one size doesn’t fit all. It’s all about personalization, powered by the magic of artificial intelligence (AI). Imagine a world where your brand can whisper into the ear of each customer, offering them a unique, tailor-made experience that feels like it was crafted just for them.
Brands are still figuring out how to mobilize AI, but here are a few ideas to get you started:
Digital interactions are great, but nothing can replace meeting your customers in real life. Instead of planning stuffy, salesy events, create true experiences that get your customers talking.
For example, Kit Kat’s “No Wifi Zone” promotions foster face-to-face interaction. Outdoor gear company Globetrotter created a clever store installation with freezing cold fitting rooms that put the brand’s products to the test. Did we mention the fitting rooms were -22 degrees? That’s bound to get a few people talking.
You don’t have to freeze out your audience, but you should think outside the box here. Consider gifting attendees relevant promotional products after the event so they can relive the excitement long after the event ends.
Whether it’s social media, email, or your website, folks expect to be able to contact your brand just about anywhere. That means your brand needs to be everywhere, but that’s no small feat for resource-strapped marketing departments.
Omnichannel marketing campaigns are the answer. With this approach, you create unified marketing messaging across all platforms, but still customize messaging for each platform so you don’t sound tone-deaf. Consistent messaging can increase revenue by up to 23%, so don’t overlook the power of staying true to your message.
Imagine a world where a customer can start their journey on one channel, like social media, and seamlessly transition to another, like your website or physical store, without missing a beat. It’s about creating a fluid, interconnected experience that flows like a river, where every interaction is smooth and natural. Plus, the right software makes it a cinch to create omnichannel experiences without a lot of hands-on effort.
Creative content and storytelling are must-haves for immersive brand experiences. We have nothing against blogs, of course, but full immersion also requires outside-of-the-box thinking. Follow these tips to revamp your content:
Return on investment (ROI) is everything in marketing. It can take a few months to see the difference in your metrics, but measuring the success of immersive campaigns is the best way to tell what is and isn’t working. You can do this with tools like:
From VR helmets to multimedia content, there are so many ways for brands to create memorable, immersive experiences that get people talking. Remember, in the world of marketing, it isn’t just about being heard, but felt. Take an immersive, experiential approach to marketing to create moments and memories that resonate on a deeper level with your audience.
It’s one thing to have an idea, though, and another thing entirely to pull it off. Brands in search of innovative, forward-thinking experiences partner with Boundless to create unforgettable Brand Love moments. See our work in action: Learn how Boundless helped Wing Stop create a boxed experience that netted 1.9 million impressions.