It’s no secret that relationship-building is essential to success in business. Many business leaders find personalized gifting an impactful way to strengthen relationships with employees, customers, clients, and business partners.
Employee gifting is a great way to thank employees for significant contributions or welcome new team members. Client gifting is an effective way to show appreciation and nurture client relationships. Businesses regularly acknowledge anniversaries and milestone events with corporate gifts.
Holiday gifting is especially popular. Companies that invest in it have a 37% higher customer retention rate than those that don't. Gifts add a human factor to business relationships, which can lead to additional business or enhanced employee engagement.
However, choosing and sending corporate gifts can be stressful and time-consuming. The adage “it's the thought that counts” is a nice sentiment, but don't you want your business gifts to be a perfect fit? What you choose to give matters, and getting it wrong can have consequences. A good corporate gifting solution can make all the difference.
Identify the Challenges of Corporate Gifting
Your employees, customers, and business partners are all unique. They have different perspectives and backgrounds and are at various stages of life. Finding a personal gift they will all enjoy is nearly impossible, and sending a generic gift is risky.
Your well-intentioned gift may be received differently than you expect. Some may see your gift as inappropriate or inconsiderate. Perhaps the gift is too bulky for their space or doesn't fit their lifestyle and needs. Some recipients may give your gift away or discard it, defeating the purpose of your kind gesture.
Worse, your address list could be incomplete or outdated, making some gifts undeliverable. In that case, the intended recipients won’t know you tried to send them anything and may feel slighted. And yes, even when gifts can’t be delivered, you’ll still have to pick up the tab.
Take the Guesswork Out of Gift-Giving With a High-Impact, Low-Effort Experience
What if you could take the uncertainty out of gifting? At Boundless, we take the stress, guesswork, and high-touch logistics out of the corporate gifting process for you.
Gifting to team members can increase employee satisfaction by 41%, and offering a choice amplifies the impact. We offer a choice-based corporate gifting solution that allows you to deliver perfect Brand Love moments to everyone on your gift list without the inherent risk.
Our new service, Gifted by Boundless, lets you provide gift recipients with a curated selection of gifts to choose from, resulting in a custom gift experience with a significant “wow factor.” Best of all, you can easily curate a gift collection that's perfectly related to your gifting milestone. Our customizable collections include holidays, anniversaries, congratulations, and more.
Effortlessly Curate Your Gift Collection
Like other business expenses, corporate gift-giving is an investment that should result in a tangible return on investment. We’ve got you covered! You can choose any price point starting at $25, and easily curate a selection of retail and premium gifts that recipients will keep, use, and appreciate. This optimizes your impact-to-spend ratio and prevents waste.
Recipients choose from your inspired list, so everyone receives a gift that is perfect for them. There is no need to worry about unwanted or undeliverable gifts because recipients tell us what they want and provide us with their shipping addresses. You’ll save valuable time because we handle the logistics. Relax and enjoy the fun of curating a unique gift collection that creates awe-inspiring Brand Love moments. Leave the legwork to our easily automated platform that gives you control and visibility with impact reporting and tracking.
Here is how it works:
- Browse by brand, price point, or occasion to create your gift selection.
- Add a custom logo, email design, or gift message to the package to make the experience more memorable.
- Choose a send date and provide your recipients’ names and email addresses.
That's all it takes on your end. Your recipients will receive your curated collection of gift options via email. They choose their desired gift and tell us where to ship it.
Those who don’t want a physical gift can donate the value of their gift to charity. You can select charities and causes that align with your brand's values. Recipients who choose this option will appreciate your gift gesture and feel good about spreading the Brand Love.
Create a Special Unboxing Moment
Whether to brand or not to brand corporate gifts is an individual decision. Branding products with purpose can enhance your brand’s reputation and serve as a lasting (and displayable) reminder of your generosity. However, unlike branded promotional products, branded gifts can be perceived as self-serving. Generally speaking, unbranded gifts have been shown to increase positive sentiment, reduce waste, and increase gift satisfaction.
Depending on your brand and recipient list, the perfect solution may be to create special Brand Love moments for recipients by branding the packaging instead of the gift. Your gift’s custom packaging can include a custom logo sticker and gift message. Recipients will think of you and your brand during the exciting unboxing moment but may get more use out of the gift if it is unbranded.
There are occasions that call for branded gifts and branded merchandise, and others when branding should be limited to the gift’s packaging. Either way, we’ve got you covered.
Recognize That How You Give Is as Important as What You Give
The global corporate gifting market is forecasted to grow to $1.157 trillion by 2028. Such growth is partially attributable to sustainability and ethical gifting. With increasing awareness of environmental issues and corporate social responsibility (CSR), eco-friendly gifting is appreciated, while sending gifts that may be regarded as wasteful is risky.
Gift-giving should be inherently intentional and purposeful. Letting recipients choose their gifts increases the likelihood that they will be enjoyed and not end up in a landfill.
With Gifted by Boundless, you can rest assured that, regardless of the price tier you choose, your gift options are sustainably focused, with an emphasis on carbon offsets and eco-friendly packaging. And, of course, including the option for recipients to donate the value of their gift to charity makes your corporate gifting even more purposeful.
Make a Meaningful Investment Today
Corporate gifting doesn’t have to be costly, inefficient, or risky. When done thoughtfully and strategically, gift-giving can be a sound investment, leading to enhanced relationships with employees, customers, clients, and business partners that will pay off in meaningful ways. In fact, 69% of employees say better recognition would make them work harder.
As a leader in corporate gifting initiatives and event marketing, Boundless can help you create a budget-friendly corporate gifting plan that maximizes the return on your gift-giving investment.
Are you ready to deliver perfect Brand Love moments to everyone on your gift list through choice-based corporate gifting? Contact your Boundless Brand Consultant for a demo today.
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