Have you ever manned the booth at a conference and tried to wave down attendees to chat with your team? When a conference has an awesome attendance rate, you want to draw as much of the crowd to your booth as possible. After all, each connection can lead to a potential customer!
But if the booths around you have flashing lights, screens, and dance floors, it can be hard to compete—especially if you’re in a 10X10 expo space.
If you want to make your booth stand out (or at least make it appear larger than it is), promotional products can help. Turn more heads with these seven tips for eye-catching conference swag.
Is your booth primarily blue? It’s tempting to make everything in your booth the same color for the sake of #branding, but attendees won’t be able to see your booth as well. It will look like a sea of one color, and attendees can easily miss out on your booth with a monochrome design.
Instead, consult the color wheel and order promotional products in complementary colors. For example, if your brand color is purple, order yellow swag.
Since complementary colors are opposite from each other on the color wheel, they look gorgeous and draw more eyes to your booth.
Themes are great to get attendees excited—and they also make it easier to choose promotional products. When developing your theme, consider your ultimate formula: audience goals + relevant theme = winning booth. Consider some starting points:
If you go with a theme, make sure your booth connects your theme with what’s important to your audience. Don’t pick a theme just because you like it; pick something that will make sense to your brand and Inspires Brand Love™ for your customers and clients.
More often than not, theming means creating a new conference booth every year, so you follow the theme to the letter, from your flooring to your backdrops to your branded products.
To get the most mindshare out of your conversations, try to make your booth as experiential as possible.
Offer fun experiences like:
If you can pair your promotional products with the experience, even better. For example, if you give every attendee a plushie with a unique QR code, they can scan their code at your booth to randomly win other prizes.
If you’ve visited an expo before, you know it’s standard practice for attendees to exclaim, “Where did you get that?” when they see another attendee carrying a fantastic piece of swag.
If you’re passing out unique promotional products and want more folks to swing by your booth, send a few feelers out into the crowd. This is a sneaky way to get attention, but you can send a few employees out into the crowd holding your branded merchandise. If it passes the “Where did you get that?” test, you’ll have more attendees at your booth in no time.
Attracting walk-up attention is why it’s so essential to pick unique items for your events. You want products that attendees can only get at your booth—and that they’ll clamor for.
Depending on your brand, you might opt for fun picks like:
If you want to opt for something bigger, like desktop organizers or full-on Yeti coolers for attendees who sign up for an after-event demo, be sure you have a way to get these items shipped.
You detect the world around you through your senses: sight, sound, smell, taste, and touch. If you want attendees to check out your booth, find ways to engage these senses.
Not sure how to do that? Try this:
Conferences are fun, but we guarantee that attendees are tired. If you want more people to visit your booth, create a welcoming space that lets them take a load off.
That might mean passing out free (fully charged) battery banks while attendees chill on a couch at your booth. We guarantee you’ll make a few new friends with the folks who want to sit and recharge their phones for a few minutes.
Who says you have to sell products to do expo demos? Even a SaaS company could do an engaging, head-turning demo if they choose the right promotional products.
Hook up a team member with a mic, play music, and get people excited to see your brand demo. Pass out goodies like speaker water bottles, non-traditional stickers, or influencer kits to get attendees excited and engaged.
The goal of exhibiting at a conference is to connect with potential and existing customers. It’s not just about having excellent promotional products that people clamor for but connecting with people one-to-one. Follow these tips to get powerful results from your next conference, even if you’re trying to look big in a small 10X10 space.
Your approach matters more than square footage, and that’s why brands work with Boundless. From colors to trends to picking innovative products, we help you break the mold. See how we can help you turn heads and win hearts in the expo hall.