2020 has been a year of change, and we are excited to share some happy (and bittersweet) news. We are pleased to announce that our fearless leader, Henrik Johansson, has decided to pursue new potential in his accomplished and impressive career. A true entrepreneur at heart, Henrik has stood at the helm of Boundless since its inception and has steered us through a recession, waves of new business and industry growth, and has remained our beacon of courage and confidence during the COVID-19 pandemic.
“It’s been an honor and a privilege to lead Boundless through the last decade and a half,
from inception to a $100M industry leader. I’ve had the pleasure to work alongside some of
the most amazing people I’ve met in my life, people I will miss dearly. We built this company
together as a team, and I am confident that team Boundless will continue to thrive for decades to come.”
— Henrik Johansson
The Boundless culture of energy, ingenuity, and creativity is a direct result of Henrik’s incredible leadership. While we will miss Henrik dearly, we are so grateful for his direction and guidance for the past 15 years, and because of his leadership, we will continue to soar to new heights alongside our new chief and champion for Boundless.
We are excited to invite Bridget Smith, Chief of Special Operations at Zazzle, into our Boundless family as our new CEO. For years, Bridget has managed Zazzle’s acquisition of (and partnership with) Boundless. Many of our team leaders have worked directly with Bridget over the years, and she has shown so much pride in each of our departments, our core values and culture, and the incredible talent steeped into the Boundless identity. Bridget’s impressive career, including senior leadership positions with Apple and Inuit, make her an ideal CEO to lead us into 2021 and beyond.
“I have such respect for my partner and colleague, Henrik, in the way he has led
Boundless in creating a culture that is respectful of others, high in integrity, and values teamwork.
I wish him all the best in his future endeavors. In my work with the Boundless team over the past few
years, I see the dedication which is a hallmark of this company. I’m proud and honored to be asked to
lead such a world-class team.”
— Bridget Smith
We’d like to sincerely thank Henrik for his years of service, and we know he will remain dynamic, purposeful, and successful in every venture he pursues.
Please join us in welcoming Bridget to Boundless!
With affection and goodwill,
Your Partners at Boundless